Coca-Cola finds smaller is better (and more profitable)

When Coca-Cola announced its earnings this week, the soda brand found an unlikely source of boosted sales – smaller cans.
Despite a rising tide in North America to skip over soft drinks in exchange for healthier choices, the company’s net income for the 2015 fourth quarter was $1.2 billion, up 60.6 per cent compared with the same period a year ago.
“It is somewhat surprising that smaller cans can have a strong impact on Coca-Cola’s earnings, but when we look at what Canadians identify CSDs (carbonated soft drinks) with, it absolutely makes sense,” says Joel Gregoire, a senior food and drink analyst at market insight firm Mintel.

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